Ritual — Social Content Collaboration
I produced and art-directed social content for Kelly Augustine in collaboration with Ritual, focusing on their prenatal vitamins for women. To align with Ritual’s theme of “citrus essenced,” we styled a “sun-kissed” shoot that mixed fashion with wellness and mirrored the brand’s vibrant color palette.
Client
Kelly Augustine / Ritual
Role
Photographer / Art Director
Agency
Freelance
Year
2021
Overview
Ritual is dedicated to providing high-quality essential vitamins that support overall wellness. The goal of this campaign was to create a visual narrative around starting the day with Ritual vitamins, symbolizing early morning energy and the vitality that sunlight brings. By highlighting this habit as essential as sunlight, we aimed to evoke feelings of rejuvenation, positivity, and renewal.
Execution
We captured a series of images that blended health, wellness, and fashion. The bright outdoor setting and Kelly’s vibrant yellow attire created a visual connection to Ritual’s brand palette while reinforcing the idea of freshness and energy. The content was shared across Kelly’s social platforms, blog, and Instagram in collaboration with the brand.
