Vince. Unfold
Vince Unfold was a premium apparel subscription service operated by CaaStle. The work required adapting Vince’s minimalist and refined aesthetic to a subscription model without adding visual noise. My goal was to integrate existing brand elements into CaaStle’s platform while protecting the quiet luxury identity across packaging, digital experiences, and lifecycle marketing. Vince supplied all photography and product styling.
Client
Vince.
Role
Design Lead / Senior Graphic Designer
Agency
CaaStle
Year
2019
Logo Design / Lockup
To preserve the brand’s minimalist identity, a lockup was created that subtly extended Vince’s existing logo to include “Unfold.”
Email & Marketing Collateral
We ran two streams: guest emails for conversion and member emails to drive closeting. A modular template system and back-end variables supported fast swaps for images and copy while protecting the brand look. Weekly blasts shipped with the marketing team and copywriter, with light creative variants to keep content fresh. We also built Facebook and Instagram ads that mirrored the email modules, with feed and story versions, short copy,
and consistent mark size for fast recognition.
Packaging Design
For Vince Unfold, we utilized three different box sizes to accommodate various garment dimensions. The exterior of the boxes was intentionally kept simple to reflect the brand’s refined elegance. Inside, the packaging featured a clean and subtle application of the Vince logo, reinforcing the brand’s identity in a sophisticated yet impactful manner. This design ensured that the high-value merchandise was both protected during transit and presented in a way that aligned with Vince’s minimalist and luxurious ethos.
UX / UI Web Design
We adapted our platform to Vince’s aesthetic so the subscription site felt seamless with the main site. Clean layouts, generous whitespace, and clear type solved for clarity and kept brand imagery front and center. A shared component library solved consistency and speed across major pages such as How It Works, Home, Product detail, Member dashboard, and Refer a Friend.
