Safih is a conceptual luxury perfume brand that draws inspiration from the pristine and awe-inspiring landscapes of Cape Town, South Africa. The brand embodies a minimalist design ethos that reflects the purity and natural beauty of its surroundings, offering a sensory experience that is both elevated and deeply connected to the essence of the land. The project’s goal was to create a brand identity that harmonizes elegance and simplicity, with every element from the logo to the packaging carefully crafted to resonate with the high-end market while remaining approachable.